Growth Marketing & Advertising

YoE: 3-10+ yrs
Compensation: $100-200k (commensurate with experience)

About GrowSF

GrowSF is a lean data-driven policy & politics org with a single goal: fix the laws holding San Francisco back. We focus on winning local elections, giving voters clear and honest information, doing policy research, and passing (or repealing!) laws.

We're growing, and we're looking for a Growth Marketer & Campaign Manager to help us design and win advocacy campaigns. This is a unique opportunity to join a digital-first advocacy organization in San Francisco and run important and innovative campaigns.

About the Role

We're a team of four. You'll collaborate closely with our Co-Founders, our Head of Research, and Head of Talent. As our Growth Marketer and Campaign Manager, you'll design and execute all of our major advocacy campaigns.

Specifically, you will:

• Own the strategy and execution of our flagship advocacy campaigns: we're running several complex and critical campaigns spanning candidate campaigns, ballot measures, legislation, and growing GrowSF's overall reach and engagement - you will own the design, realization, and success of each.
• Launch and run rapid response ad campaigns: as opportunities to advocate for legislation or efforts in line with GrowSF policy emerge organically, you'll design and run rapid response ad campaigns to meet the moment and advocate for our top issues.
• Drive key metrics for all campaigns: whether it's reach, favorability, or moving votes, you'll define and own the success metrics of each campaign you run, and you'll design dashboards to track all of our campaign metrics in one, centralized location.
• Manage social media presence and platforms: you'll create social media and ads content across all of our distribution channels to ensure our advocacy has the right drumbeat, and takes the right shape - this includes writing news content, organizing and executing email campaigns, and more.
• Occasionally organize in person events: conceive and execute on a variety of events that build community, educate on top issues and policy, and more.

You must:

• Have experience leading a variety of successful digital campaigns.
• Spike in communicating complex ideas simply and in a way that resonates with a variety of audiences.
• Have a passion for San Francisco and local government.
• Have high agency. If you need something, you figure out how to make it happen.
• Come in to the office 4 days per week.
• Be generally aligned with GrowSF's mission (though we never expect 100% alignment from anyone).

You will not:

• Run field campaigns - our bread and butter is digital campaigns.
• Run traditional organizing.

You should:

• Be comfortable working solo.
• Enjoy working in a fast-paced environment.
• Be comfortable with ambiguity and willing to ask questions, test assumptions, and work well self-directed, without lots of structure and direction.

Bonus:

• Have experience working on (successful!) campaigns about structural reform.

To Apply

Send a resume, examples of prior campaigns you've worked on, and a brief statement about why our mission excites you, to careers@growsf.org.